Companies have been using A.I. behind the scenes for years to improve processes, fuel personalized algorithms, deliver omnichannel customer experiences, and more. Because of these complex use cases, A.I. has seemed like an allusive beast only advanced developers could tame. But new applications have made A.I. accessible to anyone with a keyboard and an idea. It’s no longer a black box solution only available to large organizations with deep pockets. Today, A.I. is widely available, easy to use, and evolving at such a rapid pace that it’s already tackling dozens of production tasks–especially when it comes to content creation.
AI in marketing is a way to offer customers a digital and personalized consumer experience. This content is tailored to consumers’ needs, offers better segmentation, and builds relationships with consumers on their terms. As the number of marketers and customers aware of the opportunities offered by AI increases, we can expect it to become more frequently used in sales. And for that reason, it is useful to know how to use it effectively for your own company.
How can marketers use Artificial Intelligence?
As a marketer, you have the data you need to create value. You just need to start by clearly defining how to use new solutions. Here are three ways to use AI in digital marketing:
Use smart segmentation to identify the target audience.
Establish a relationship with customers on their terms.
Deliver tailored content to each segment of the target group.
- Use of AI and smart segmentation to identify the target group
Target group segmentation is an important part of all marketing activities. It is difficult to convince the consumer if you do not know who you want to convince at all.
In the past, marketers have set a general goal, asking themselves questions such as: “Do we want a higher level of awareness, commitment, retention.