The Lokkhi Elo Ghore welfare campaign has been rolled out by the Trinamool Congress (TMC) ahead of the upcoming West Bengal Assembly elections, placing welfare delivery and women-centric governance at the centre of its political strategy. The campaign seeks to take the party’s flagship welfare initiatives directly to households, especially women beneficiaries, while reinforcing the government’s narrative of inclusive development under Chief Minister Mamata Banerjee.
Read More: SHGs Strengthening Rural Economy in Tripura: Minister Ratan Lal Nath
Moreover, the timing of the Lokkhi Elo Ghore welfare campaign indicates a clear focus on grassroots outreach as political activity intensifies before the polls. Party leaders said the initiative aims to connect with families at the door-to-door level and highlight how welfare schemes have improved daily life across the state.
Lokkhi Elo Ghore welfare campaign focuses on women
At the core of the Lokkhi Elo Ghore welfare campaign is the emphasis on women as key stakeholders in governance. TMC leaders said the campaign symbolically presents welfare benefits as prosperity entering households, with women at the centre of decision-making.
Additionally, the campaign highlights schemes related to financial assistance, social security, health, and education that directly benefit women. According to party leaders, empowering women strengthens families and communities, making welfare-led governance a sustainable development model.
Door-to-door outreach ahead of Bengal polls
As part of the Lokkhi Elo Ghore welfare campaign, TMC workers are expected to conduct door-to-door visits across urban and rural areas. During these interactions, party representatives will explain the benefits of existing welfare schemes and gather feedback from beneficiaries.
Moreover, the outreach aims to address grievances and ensure last-mile delivery. By adopting a personal approach, the party hopes to strengthen trust with voters. Therefore, the Lokkhi Elo Ghore welfare campaign combines communication with accountability.
Showcasing welfare schemes and delivery
The campaign places strong emphasis on showcasing welfare schemes implemented by the state government. These include initiatives related to women’s financial support, healthcare access, and social protection.
TMC leaders said the Lokkhi Elo Ghore welfare campaign will focus on how direct benefit transfers and targeted schemes have reduced hardship among low-income families. By highlighting real-life impact stories, the party seeks to counter criticism and reinforce its governance record.
Political messaging and electoral strategy
Observers see the Lokkhi Elo Ghore welfare campaign as a strategic move to consolidate support ahead of the Bengal polls. Welfare politics has remained a central pillar of TMC’s electoral success in previous elections.
By foregrounding women-centric schemes, the party aims to mobilise a key voter base. Moreover, the campaign aligns with Mamata Banerjee’s long-standing image as a leader focused on social welfare and grassroots governance.
Response from party leadership
Senior TMC leaders said the campaign reflects the party’s belief that governance should be people-oriented rather than slogan-driven. They stressed that welfare initiatives are not limited to election periods but form the foundation of the government’s work.
According to them, the Lokkhi Elo Ghore welfare campaign simply reinforces ongoing efforts to reach beneficiaries and ensure transparency. Leaders also said feedback collected during the campaign will help improve implementation.
Opposition reactions and political debate
The launch of the Lokkhi Elo Ghore welfare campaign has drawn reactions from opposition parties, who have accused the TMC of politicising welfare schemes ahead of elections. Critics argue that public funds should not be used for electoral advantage.
However, TMC leaders rejected these allegations, stating that welfare delivery remains a continuous process. They said the campaign focuses on awareness and accountability rather than announcements of new schemes.
Women voters and social impact
Women voters have played a decisive role in West Bengal’s recent electoral outcomes. The Lokkhi Elo Ghore welfare campaign seeks to deepen this connection by emphasising dignity, security, and economic support.
Party leaders said schemes targeting women have improved access to education for children, healthcare for families, and financial stability. Therefore, the campaign aims to reinforce the link between welfare policies and social progress.
Grassroots mobilisation and party workers
The campaign also serves as a mobilisation exercise for party workers at the grassroots level. Organisers said structured outreach helps energise the cadre and align messaging across districts.
By involving local leaders and volunteers, the Lokkhi Elo Ghore welfare campaign strengthens organisational presence ahead of the polls. This approach ensures consistent communication and visibility across constituencies.
Way forward as polls approach
As West Bengal moves closer to the Assembly elections, the Lokkhi Elo Ghore welfare campaign is expected to intensify. TMC leaders said the party will continue engaging with citizens and addressing concerns through dialogue.
Overall, the launch of the Lokkhi Elo Ghore welfare campaign underscores the Trinamool Congress’s reliance on welfare-driven politics. By centring women, household welfare, and grassroots outreach, the party aims to consolidate support and shape the electoral narrative ahead of the Bengal polls.
Read More: At 70th AKM meet, CM Rio flags Naga issue
