SurveySparrow, founded by Shihab Muhammed, aims to make online survey forms less intimidating and more engaging through the use of conversational AI. Launched in 2018, the platform captures the conversational nature of surveys, resembling sparrows chirping and communicating in a backyard. The motivation behind its creation was the abysmally low completion rates of traditional online survey forms, which averaged around 15%. To address this issue, the company sought to leverage the excitement around conversational user interfaces seen in popular platforms like WhatsApp and Slack.
Since its inception, SurveySparrow has achieved significant milestones and growth. It boasts over 200,000 customers across 149 countries, including reputable brands like Meesho, Godrej, Paysafe, Exin, and Grant Thornton. The company’s growth trajectory remains positive, with a remarkable 300% growth in 2021 and doubled revenue in 2022. To support its expansion, SurveySparrow secured funding of USD 1.4 million in seed capital from venture partners and an additional USD 3 million in a bridge round from a family office.
The success of SurveySparrow’s digital strategy has been instrumental in achieving its targets and delivering superior customer experiences. The platform’s multi-layered digital infrastructure, consisting of interconnected components like Storage, Cache, Application, Queues, Background Jobs, and Serverless, enables high-quality service delivery. This infrastructure plays a crucial role in handling high-traffic spikes, maintaining high availability, and processing data swiftly without compromising quality or speed.
SurveySparrow’s commitment to innovation and embracing advanced technologies has given it a competitive edge. The company utilizes big data, AI, and ML to provide data-driven insights and experiences to its customers. Recently, the introduction of generative AI has opened new possibilities, leading to the launch of an AI-generated survey feature. SurveySparrow continues to develop other features that leverage generative AI to enhance the user experience in creating, sharing, collecting, and analyzing data.
A significant turning point for SurveySparrow was migrating its operations to Amazon Web Services (AWS). Running on AWS has provided numerous benefits, including high availability, scalability, and liberation from managing complex infrastructure. The pay-as-you-use model has reduced upfront costs and provided flexibility, enabling the company to focus on product improvement and customer service, driving business growth. AWS’s strong security measures have instilled confidence in data and system protection, while its range of services has accelerated the company’s agility and innovation speed.
SurveySparrow has disrupted the online survey industry by introducing a highly engaging conversational survey experience powered by AI. With impressive growth and an expanding customer base, the company continues to lead the industry with its commitment to innovation and the use of advanced technologies. By leveraging AWS, SurveySparrow has been able to streamline its operations and focus on delivering exceptional service to its customers, solidifying its position as a world-class omni-channel experience management platform.
