Luxury perfume brand Zighrana, based in Kannauj, has announced a collaboration with Taj Group of Hotels’ lifestyle brand, Khazana. The partnership aims to promote Zighrana’s range of traditional attar and Eau de perfumes, which are known for their high quality and craftsmanship. The alliance is a tribute to the One District One Product (ODOP) initiative in Uttar Pradesh and the prestigious Geographical Indication (GI) tag of Kannauj, a city renowned for its attar-making expertise.
Zighrana, recognized for its commitment to preserving the traditional art of perfumery, is delighted to team up with Taj Khazana, a brand that shares its passion for heritage and craftsmanship. Through this collaboration, Zighrana will have the opportunity to showcase its exquisite collection of perfumes in major cities across India, including New Delhi, Mumbai, and Hyderabad, through an exclusive exhibition.
The ODOP initiative, launched by the Government of Uttar Pradesh, aims to promote the unique products and crafts of each district in the state, thereby boosting local economies and employment opportunities. Kannauj, known as the “Perfume City of India,” is world-famous for its attar-making tradition, which dates back centuries. Attar refers to natural perfumes derived from botanical sources, often using ancient distillation techniques. Kannauj’s attars have received the coveted GI tag, which recognizes the region’s unique expertise in this traditional art form.
Zighrana, with its roots deeply embedded in Kannauj’s perfumery heritage, takes great pride in creating exceptional fragrances using traditional methods passed down through generations. By partnering with Taj Khazana, the brand aims to bring these exquisite scents to a wider audience, allowing more people to experience the rich cultural and olfactory heritage of Kannauj.
Taj Khazana, the lifestyle brand of Taj Group of Hotels, is known for its commitment to promoting Indian craftsmanship and heritage. The brand offers a curated selection of handcrafted products, showcasing the finest examples of Indian artistry. The collaboration with Zighrana aligns perfectly with Taj Khazana’s vision of presenting unique and exclusive offerings to its discerning customers.
The exhibition, to be held in multiple cities, will provide an immersive experience for fragrance enthusiasts and connoisseurs. Visitors will have the opportunity to explore Zighrana’s range of attars and Eau de perfumes, which are crafted using a combination of traditional techniques and modern innovation. Each perfume tells a story, capturing the essence of the region and its rich cultural heritage.
The partnership between Zighrana and Taj Khazana not only showcases the exceptional craftsmanship of Kannauj but also supports the local community and economy. By bringing these traditional perfumes to a wider market, the collaboration aims to create new avenues for growth and recognition for the artisans and attar-makers of Kannauj.
Zighrana and Taj Khazana’s exhibition promises to be a celebration of the senses, offering a unique opportunity to experience the art of attar-making and the allure of traditional Indian perfumery. It is a testament to the enduring beauty and significance of traditional crafts in the modern world, as well as a tribute to the rich cultural heritage of Kannauj and its fragrant legacy.
