Punjabi Sufi singer Rabbi Shergill, known for his hit song “Bulla Ki Jaana Main Kaun,” recently expressed his struggles with navigating the digital age. As someone who grew up in the era of albums and CDs, Shergill finds it difficult to adjust to the current trend of artificially inflating views on the internet.
In a recent interview with PTI, the Delhi-based musician lamented the fact that artists are paying to increase views of their songs on the internet. He finds it a “sad” trend that goes against the genuine appreciation of music.
Shergill also compared an album to a book, stating that just as a writer wants to write more books, a musician wants to produce more albums. However, with the shift in music consumption, albums, CDs, and books have become less popular.
As technology advances, the music industry has seen significant changes in the way music is consumed and shared. With the rise of digital streaming platforms, artists now have the opportunity to reach a wider audience than ever before. However, this has also led to the proliferation of artificial means of inflating views, such as the purchase of fake views and likes.
While this may seem like a quick and easy way to gain popularity and recognition, it ultimately detracts from the value of genuine appreciation for music. As Rabbi Shergill puts it, “Art is not about numbers, it is about the feeling that it invokes in people.”
As an artist, Shergill believes that it is important to stay true to oneself and create music for the love of it, rather than for the sake of popularity. He emphasizes the need for artists to focus on producing quality content that resonates with listeners and creates a meaningful impact.
Despite the challenges of navigating the digital age, Rabbi Shergill continues to create music that is both authentic and impactful. As an artist who values genuine appreciation and connection with his audience, he remains committed to producing music that stands the test of time.