In the bustling city of Mumbai, outside the grand facade of Shah Rukh Khan’s iconic residence, Mannat, a different kind of drama unfolded. On a Saturday afternoon, a crowd of protestors gathered, raising their voices against the Bollywood superstar. The reason? His association with online gaming apps, which they believed were leading astray the impressionable minds of the youth.
The protestors, led by the Untouch Youth Foundation, were adamant that celebrities should not be endorsing platforms like Junglee Rummy, Zupee, and others. According to the foundation, these apps were misleading and corrupting the younger generation, and it was the responsibility of the stars to avoid promoting such content.
Krishchandra Adal, the President of the Untouch India Foundation, emphasised their stance. He noted that while the police were quick to apprehend those engaging in gambling on the streets, the glamorous world of Bollywood was seemingly turning a blind eye to the ill effects of online gaming apps. Adal pointed out that these celebrities were not unaware of the negative impact, but they chose to look the other way, swayed by financial gains.
The protest outside SRK’s palatial mansion, Mannat, was an attempt to send a strong message to not only Shah Rukh Khan but also to other prominent figures in the industry who were endorsing similar platforms. However, the protest was met with resistance as police intervened, detaining several individuals in the process.
Shah Rukh Khan’s association with A23 Games, an online rummy portal, had come under scrutiny. In the advertisement, the actor’s voice resonated with the tagline “Chalo Saath Khelein,” encouraging users to partake in online gaming.
His Cinematic Journey makes headlines
Away from the tumultuous protest, Shah Rukh Khan’s cinematic journey was also making headlines. His upcoming film “Jawan,” a collaboration with renowned south Indian filmmaker Atlee, was poised to mark his return to the silver screen. The film boasted an impressive cast including Nayanthara and Vijay Sethupathi. Scheduled for a global release on September 7, 2023, “Jawan” had already piqued the interest of fans and critics alike.
Beyond “Jawan,” Khan’s fans had more to look forward to. The actor was all set to appear in “Dunki,” directed by the acclaimed Rajkumar Hirani. Adding to the anticipation, a special cameo alongside Salman Khan in the highly anticipated film “Tiger 3” was on the horizon.
As the protests and controversies swirled around the megastar, it became evident that being in the limelight came with its own set of responsibilities. The clash between celebrity endorsements and societal concerns highlighted the delicate balance stars like Shah Rukh Khan had to navigate in an ever-evolving world. In an age where fame and influence hold immense power, the events outside Mannat served as a poignant reminder that the decisions of celebrities reverberate far beyond the silver screen.