Amarrass Records, a prominent independent music label, has collaborated with a talented group of young local musicians to create an extraordinary event that celebrates qawwali, Kumaoni music, and delectable cuisine. This immersive experience takes place at a picturesque riverside resort in the village of Chanfi, located approximately 18 kilometers from Bhimtal. Unlike traditional music festivals, the Amarrass Records Music Tour offers a more intimate and informal setting where music enthusiasts can forge connections with both artists and fellow listeners.
The brainchild of Ashutosh Sharma and Ankur Malhotra, Amarrass Records was established in 2010. While Sharma is based in Delhi, Malhotra resides in Wisconsin, USA. The label has gained recognition for its dedication to promoting and preserving diverse musical traditions from India and beyond. With the Music Tour, Amarrass Records aims to provide an unforgettable experience that showcases the richness of qawwali and Kumaoni music, while also offering attendees an opportunity to indulge in the region’s delectable cuisine.
Set against the breathtaking backdrop of the river Kalsa, the two-day Music Tour promises to be a truly unique affair. The tranquil riverside resort in Chanfi provides an idyllic setting for both artists and listeners to immerse themselves in the music and embrace the natural beauty of the surroundings. By shunning the traditional music festival format, Amarrass Records has crafted an atmosphere that encourages meaningful interactions between the artists and the audience, fostering a sense of camaraderie and shared appreciation for music and culture.
Qawwali, a devotional music form rooted in Sufism, and Kumaoni music, an enchanting genre from the Kumaon region of Uttarakhand, are the focal points of the Music Tour. These genres, known for their soul-stirring melodies and poetic lyrics, have captivated audiences for centuries. By bringing together talented local musicians who excel in these traditions, Amarrass Records showcases the depth and diversity of Indian music, allowing attendees to experience the magic firsthand.
While the music takes center stage, the Amarrass Records Music Tour also recognizes the importance of culinary delights in enhancing the overall experience. Attendees will have the opportunity to savor the authentic local cuisine, further immersing themselves in the cultural tapestry of the region. The combination of soulful music, delectable food, and the serene riverside setting promises to create a sensory journey that engages and delights all the senses.
The curators of the Music Tour, Ashutosh Sharma and Ankur Malhotra, have painstakingly designed an event that goes beyond mere entertainment. By prioritizing intimacy, authenticity, and cultural exchange, they aim to foster a deeper appreciation for music and create lasting connections between artists and the audience. The informal setting allows for spontaneous interactions, where attendees can engage in conversations with the musicians, gaining insights into their creative processes and the historical and cultural context of the music.
The Amarrass Records Music Tour represents a departure from the conventional music festival experience. It offers a respite from crowded venues and impersonal settings, providing a more meaningful and immersive encounter with music and culture. By showcasing the beauty of qawwali, Kumaoni music, and local cuisine amidst the picturesque backdrop of the river Kalsa, the Music Tour promises to be a truly unforgettable journey that resonates with music enthusiasts and cultural connoisseurs alike.
