The “Sabse Door, Sabse Pehle” Jan Bhagidaari IEC Campaign under PM JANMAN and DA-JGUA concluded successfully in Mizoram’s Siaha District after a week-long outreach drive from May 18 to 25, 2026. The District Administration conducted the campaign to improve awareness and delivery of government welfare schemes in remote tribal villages. Officials covered 27 villages across Siaha RD Block and Tipa RD Block through 27 ASK Centres and 12 IEC locations.
Around 2,830 residents participated in Jan Sunwai sessions, health camps, benefit saturation drives, and awareness programmes. The initiative focused on schemes such as PM JANMAN, Ayushman Bharat, Aadhaar services, and ration card facilities. Authorities stated that the campaign strengthened participatory governance and improved last-mile access to public services in tribal areas.
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Key Facts About the Campaign
- Campaign Name: “Sabse Door, Sabse Pehle” Jan Bhagidaari IEC Campaign
- Under Schemes: PM JANMAN and DA-JGUA
- Location: Siaha District, Mizoram
- Campaign Dates: May 18–25, 2026
- Villages Covered: 27 remote tribal villages
- IEC Locations: 12
- ASK Centres Established: 27
- Participants: Approximately 2,830 residents
- Major Activities: Jan Sunwai sessions, health camps, awareness drives, and transect walks
- Supervising Authority: District Administration under Ministry of Tribal Affairs guidance
PM JANMAN Campaign Expands Outreach in Remote Tribal Areas
The District Administration of Siaha successfully concluded the “Sabse Door, Sabse Pehle” campaign aimed at improving welfare outreach in remote tribal communities of Mizoram.
The week-long campaign operated under PM JANMAN and DA-JGUA and focused on ensuring last-mile delivery of government services. Moreover, officials worked to increase awareness about welfare schemes among residents living in difficult-to-reach areas.
Authorities carried out the campaign in Siaha RD Block and Tipa RD Block. During the programme, teams visited 27 villages and organized activities at 12 Information, Education, and Communication (IEC) locations.
Additionally, officials set up 27 ASK Centres to support residents and provide direct access to information and grievance services.
Awareness Drives and Health Camps Attracted Large Participation
The campaign included Jan Sunwai sessions, health camps, benefit saturation drives, and transect walks in DA-JGUA gap villages. As a result, approximately 2,830 residents participated in awareness programmes and public interaction activities.
Officials used meetings, posters, banners, and local communication methods to spread awareness about PM JANMAN, Ayushman Bharat, Aadhaar services, ration card facilities, and other government schemes.
Furthermore, Jan Sunwai sessions allowed villagers to directly interact with government officials and raise local concerns. Transect walks also helped authorities assess village infrastructure gaps and service delivery challenges on the ground.
Grievance desks at ASK Centres ensured that officials forwarded public complaints and requests to relevant departments for further action.
Community Participation Strengthened the Campaign
Village Councils, Self-Help Groups (SHGs), ASHA workers, Anganwadi workers, NGOs, church leaders, youth groups, and local residents actively supported the campaign.
According to officials, community participation played a major role in improving outreach and awareness in remote villages. In addition, volunteers and frontline workers helped authorities connect with tribal communities more effectively.
On May 25, the District Administration organized a Closing-cum-Debriefing Programme chaired by the Deputy Commissioner of Siaha. Heads of departments and members of the press attended the session.
During the programme, officials reviewed achievements, discussed challenges, and planned future outreach strategies. They also highlighted the campaign’s contribution to participatory governance and inclusive development.
Importance of Siaha and Northeast India
Mizoram and other Northeast Indian states contain several remote tribal regions where access to government services remains challenging due to difficult terrain and connectivity issues. Therefore, outreach campaigns like PM JANMAN play a crucial role in improving welfare access, public awareness, and inclusive development in the region.
Question and Answer Section
What was the “Sabse Door, Sabse Pehle” campaign?
It was a Jan Bhagidaari IEC Campaign conducted under PM JANMAN and DA-JGUA to improve awareness and delivery of welfare schemes in remote tribal villages.
Where was the campaign conducted?
The campaign took place in Siaha District of Mizoram.
How many villages did the campaign cover?
Officials covered 27 villages during the outreach programme.
What activities were organized during the campaign?
Authorities organized Jan Sunwai sessions, health camps, awareness drives, transect walks, and benefit saturation programmes.
How many people participated in the campaign?
Approximately 2,830 residents participated in the campaign activities.
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